How To Create An Indispensable Brand

This week on Social Geek Radio, Deb Evans and AK Stout will interview John Morgan, author of Brand Against the Machine.

Notable points from the book that will be discussed during the show include:

•  Know who your target audience is and what they want
•  Define your position as the go-to authority in your industry
•  Determine your audience’s problem and create a solution for them
•  Produce valuable content that attracts your audience and engages them
•  Promote yourself without pestering people
•  Over-deliver on your promise

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Follow along with @DebCE & @AKStout18 and tweet comments and questions using #SocialGeekRadio.