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Columbia Sports Management

The CUSP Show

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On the Columbia University Sports Management Podcast ('The CUSP Show'), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide array of topics. The show is produced by the Columbia University Sports Management program's staff.

On-Demand Episodes

Tom and Joe welcome Caiti Donovan, Growth Strategy Lead for the WNBA, to learn about how she built a career using data to understand customer behavior. She shares how she combined her passions for data analytics and growing... more
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Tom and Joe are joined by Linda Ong and Sarah Unger, the founders of the cultural analysis firm Cultique, to explore the work they recently did with Cirque du Soleil, which was profiled in the New York Times. The two share how they... more
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Tom and Joe welcome Scott Rosner, Director of the Sports Management program at Columbia University, to discuss the future of the program, both this upcoming semester and beyond. Rosner shares updates coming to the program in both... more
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Tom and Joe welcome Bill Bergofin, Head of Marketing and Creative at YES Network, to explore the evolution of live sports broadcasts and how they're distributed. Bill shares his background and how he cut his teeth working under... more
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Joe welcomes Bryan Sperber, CEO of Michael Waltrip Brewing, to discuss his decades of work building brands, primarily in the NASCAR space, and how it led to him to taking his first entrepreneurial leap and starting a beer brand... more
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Tom and Joe welcome Rachel Baribeau to discuss her new book, Relentless Joy, and how her career as a sports broadcaster led her to a career in spreading positivity. She shares how she succeeded in adapting to the constant changes... more
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Tom and Joe welcome Miheer Walavalkar, co-founder and CEO at LiveLike to explore how new technological innovations can enhance fan engagement for sports brands. Walavalkar explains how LiveLike has evolved over time and... more
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Tom and Joe welcome Jeff Eisenband to the show to discuss how his career as a content creator has changed since he last joined the show in 2019. He explains how he decided to focus his work on golf, gambling, and esports and how it has... more
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Joe welcomes Megan Holgate, Vice President of Partnerships at Galaxy Racer North America, to the podcast to talk about the growth of esports in the United States and her path to the industry from more traditional marketing roles. She... more
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Joe and Tom welcome Michael Dub to the pod to share his story of becoming an entrepreneur after dedicating years of his career to the corporate space. Dub shares the impetus for his company Sweet Chameleon, which uses 3D printing... more
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