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Columbia Sports Management

The CUSP Show

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On the Columbia University Sports Management Podcast ('The CUSP Show'), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide array of topics. The show is produced by the Columbia University Sports Management program's staff.

On-Demand Episodes

Joe and Tom welcome Scott Lewis, Vice President of Business Intelligence at NYCFC and Faculty Member at Columbia. Scott talks about his current role at NYCFC, the history of business intelligence in sports, and their purpose at... more
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Joe and Tom welcome Beth Marshall, Senior Director of Marketing and Communications for Augusta National. Beth details her career and the evolution of his career through working at organizations like the Atlanta Braves.... more
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Joe and Mike welcome Adam Tropper, Co-Host of Motorsports Today Podcast and current graduate student at Columbia to talk about his NASCAR media journey. Adam talks about how he got involved in doing a NASCAR Show, his... more
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Joe and Mike welcome Carlos Fuentes, student in the incoming class for Columbia's Sports Management Graduate Program. Carlos talks about his unique basketball journey including playing for FC Barcelona when he was 13 and... more
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Joe and Tom welcome Mary Scott, Senior Associate Director-Career Services at Columbia Sports Management to speak about her career and transition to Columbia. Mary gives insight into her background and how she found a passion... more
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Joe and Tom welcome Ricardo Fort, Founder of Sport by Fort Consulting and one of the top voices and thinkers in brand marketing and innovation. Ricardo Fort talks about his passion for marketing, his transition to brand marketing in sports,... more
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Joe and Tom welcome Corey Leff of JohnWallStreet. Corey talks about his transition from finance into sports, and the creation of JohnWallStreet. He also expands on how he found a passion for sports finance and startup space, and... more
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Joe and Mike welcome Chris Petroff, Founder of the Glove Lab. Chris discusses the origin of Glove Lab and how he got the passion for repairing, lacing up gloves and how the business took off. He discusses how his business is a niche, what... more
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Joe and Mike welcome Ben Kaplan, Co-Author of Pipeline to the Pros. Ben dives into the success former Division 3 basketball players and coaches now have in the NBA, specifically Brad Stevens, Jeff Van Gundy, and Sam Presti. He also... more
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Joe and Mike welcome Dedra DeLilli, Group Manager of Sponsorships for Toyota-North America. Dedra dives into her career journey and how she ended up at Toyota. She discusses how creating the first sports sponsorship... more
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